Graphic Design Work

Brand identity and website for a luxury wellness and aesthetics clinic focused on a personalized, welcoming care.

Design Goals:

• Communicate elegance, luxury, and refinement without feeling overly clinical

• Create a sense of trust and sophistication

• Use typography and color to convey warmth and approachability

• Develop a flexible visual system that could extend across packaging, signage, and digital applications

Design Solution:

The identity for Radiance focuses on soft, earth-toned colors and refined typography to echo the surroundings of Northern Idaho while also conveying luxury and an approachable, welcoming brand. The resulting system balances elegance and approachability, allowing Radiance to feel both elevated and welcoming.

Overview:

Radiance is a luxury wellness and aesthetics clinic centered on providing personalized treatments in a calm, welcoming environment. The brand identity and website were designed to reflect Radiance's commitment to thoughtful care, balancing refinement and warmth to create an experience that feels both elevated and approachable.

Logo Suite

Color Palette

Initial Sketches

Early sketches explored several floral directions for the primary mark. The final identity centers on a single bloom, reflecting both the natural landscape of Northern Idaho and the brand’s emphasis on quiet, natural beauty. Each concept explored a different type and style of flower, ranging wild mountain blooms to more refined arrangements. This exploration allowed us to identify a direction that ended up becoming Radiance's defining mark.

Brand identity for a coffee brand that blends tabletop gaming, adventure, and storytelling - complete with a surprise D20 in every bag.

Design Goals:

• Capture a sense of adventure and discovery

• Appeal to the tabletop gaming community without relying too heavily on obvious RPG symbols or shapes

• Avoid leaning too heavily into pirate or treasure tropes, instead emphasizing exploration and wonder

• Develop a brand system that works across coffee packaging, social media, and websites.

Design Solution:

The identity for Treasured Grounds draws inspiration from vintage exploration imagery, star charts, and the treasure-keeping nature of ravens in old legends. The goal was to create a brand that feels both mysterious and welcoming, with a sense of adventure just over the horizon.
Rather than relying heavily on the D20 shape or overt tabletop symbols, the design focuses on subtler references to discovery and mythology. Rich colors, textured typography, and bright accent details create a brand that feels both mysterious and adventurous, inviting customers to see each purchase as a small treasure waiting to be discovered.

Overview:

Treasured Grounds is a coffee brand inspired by tabletop games and the shared storytelling that happens around the table. Each package includes a surprise D20, showcasing the spirit of discovery and mystery that defines the tabletop experience. The brand identity was designed to capture the sense of exploration and mystery found in fantasy adventures.

Logo Suite

Color Palette

Initial Sketches

Early concepts explored several visual directions tied to themes of discovery, storytelling, and treasured objects. Initial ideas included sailor's cartographer’s tools and star charts, keys tied to hidden treasures, magpies as gatherers of shiny objects, and a whimsical coffee pot entwined with coffee plants inspired by storybook imagery. These explorations helped establish the broader tone of adventure and curiosity that would shape the brand.

Later concepts began to focus on the symbolism of ravens in old legends as keepers of knowledge and collectors of meaningful objects. This direction ultimately became the foundation for the final mark, combining the sense of myth, exploration, and discovery at the heart of the Treasured Grounds brand.

Brand identity for an artisan dice studio blending storytelling, whimsy, and craftsmanship.

Design Goals:

• Capture a sense of beauty, wonder, and storytelling - evoking the feeling of old tales filled with exploration and adventure

• Convey a strong sense of place - as if the Rosey Cricket could be a fantasy world pub or a gathering place for adventures to begin

• Create a flexible visual system that could extend beyond dicemaking to other artistic pursuits

• Retain rose iconography as a key brand element

• Develop a rich, sophisticated color palette that remains approachable for a high-end artisan product

• Balance whimsy and refinement, reflecting the tactile, handcrafted nature of the art

Design Solution:

The Rosey Cricket identity draws inspiration from storybook elements, balancing whimsy with sophistication. Architectural motifs inspired by cathedral windows create a sense of space and time, giving the identity a structured and enduring presence, grounded in environments meant to inspire awe and imagination. Intentional hand-drawn details, including the signature rose motif, keep the brand grounded and tactile, reinforcing its artisan, handcrafted nature.

Together, these elements emphasize storytelling and worldbuilding, while the handcrafted details add depth to create a brand that feels like a gathering place for imagination and adventure.

Overview:

Rosey Cricket is an artisan dice studio inspired by the dramatic power of storytelling, the joy of gaming with others, and the tactile beauty of handcrafted pieces. The brand identity was designed to reflect a sense of storybook imagination and whimsy, while emphasizing the artist's dedication to craftsmanship and thoughtful, high-touch design.

Tagline: "For Dice as memorable as the stories you tell".

Logo Suite & Motifs

Color Palette

Initial Sketches

Early concepts explored a variety of directions for the Rosey Cricket identity, each one emphasizing different aspects of storytelling and whimsy. One of the earliest concepts used a seal-like shape to evoke the feeling of a wax sealed letter while also including a nod to the D20 shape popular in tabletop gaming. Wildflowers were also explored for an emphasis on the whimsical, and while it was not used for the final design, it did evolve into one of the secondary icon designs for Rosey Cricket. A third concept framed the rose within an archway-inspired form, tying in to architectural elements and ultimately inspiring the cathedral-style framing of the final mark.

These explorations allowed the design to evolve thoughtfully, balancing handcrafted detail with architectural inspiration to arrive at the final identity.